Magento is an e-commerce open-source framework which is written in PHP. At present, there are 2,00,000 online retailers that are using magento for e-commerce business. Launched in 2001, magento offers 1,500 plugins and extensions to the users. Both the competitive rivals PrestaShop and Shopify platform are giving a head-on-head competition to Magento.
Due to out-of-box features, various advantages, ease of compatibility and an excellent support provided by technicians it is the best platform that provides a wide number of customized options.1. Integrated Payment Options
With the payment gateway options of E-bay, PayPal and Quickbooks etc it is very easy to do the transaction from any corner of the world. As every buyer has a distinct preference for doing the shipping and payment. Thus, by opting magento platform you can impart wide opinions of payment to the users.2. Open-Source Platform
As an open-source platform, it is quite adaptable and the developers can alter the coding as per the business requirements. There are three versions of magento in marketplace. The first one Magento Community Edition is free to use while the rest two Magento Enterprise Edition and Magento Go are paid up version. With the ease of installation, you can use the Magento Community Edition is whichever way you wish to like. By accessing different functionality features of magento and magento extensions you can create your e-commerce platform super powerful and dynamic.
With the database applications, Google Analytics, Payment Gateway and built-in Google tools such as Google Analytics, Google Base and Google Checkout you can quickly integrate Magento. It highly assists in tracking the customers online history. For effectively handling the online marketing it is the best e-commerce platform to access.4. Highly Scalable and Flexible
It is one of the leading e-commerce platform for online business. Whether you are having a large or small business and irrelevant of number of products, it offers a good flexibility to all the traders. The feature of integration with a third party software can also be availed for growing up the business to a larger scale.5. Search Engine Optimization
In today’s IT market there is a lot of competition to generate the traffic on the web-portal. For making the best revenue earning from the website, Magento is the best e-commerce platform. It gives you liberty to create URLs, tags, descriptions with relevant keywords that are significant for search engine optimization.
With the leverage of Magento Business Intelligence tool, you can easily track and analyze your website performance. Through the customized tools both the technical person as well as an entrepreneur can view entire online business insights. If too much traffic is driving towards your e-commerce store, then also it has the capability to handle it without displaying any bugs or technical errors.7. Freedom of Selecting Hosting Services
With a seamless support of hosting services magento platform enables you to pick up any host for your website. It also permits the developer to go for economical options that are flexible. Adjacently in the Magento Go version, you can avail the features of Magneto Community edition platform too.
Irrespective of the business size and economical Magento pricing it is an ideal choice by all the entrepreneurs. Being a safe and secure platform, all the sensitive data and information are kept confidential. Having a large support from magento community members of developers all the technical issues and updates are effectively resolved and implemented.